Ключевое слово: «youth»

Any society is characterized by a complex process of formation of values and attitudes towards them, especially young people. At present, a significant part of the youth has entered the new economy. The aim of this study is to clarify the value of money in the life of young people. To obtain information, a sociological survey was conducted among students of Volga Region Cossack Institute of Management and Food Technologies. Students are distinguished by a pronounced orientation towards the acquisition of their own housing, increased earnings, hedonism, income stability. The high value of money, their obvious connection with subjective well-being and its components are noted. The main conclusion of the study that in the assessments of young students, relations in the material and monetary sphere require specific and relevant knowledge and skills, and the majority of respondents, recognizing the insufficiency of their own, wish to expand and develop them.

This article investigates the impact of digitalization processes on the formation of artistic perception and consumption of contemporary art among youth. The analysis focuses on digital platforms such as social networks, virtual museums, and online galleries. It examines how digital technologies expand access to cultural heritage and current art practices while simultaneously transforming the viewer's role from a passive observer into an active participant in cultural dialogue. Particular attention is paid to the paradoxical nature of this influence: on one hand, the democratization and popularization of art, and on the other – the risk of superficial, "clip-based" perception and dependence on content curation algorithms. The conclusion emphasizes the need for developing digital and media literacy to foster a holistic and profound understanding of contemporary art in the digital age. The research findings may be useful for educators, cultural scholars, and exhibition organizers.