Ключевое слово: «genre»

inematography is a synthesis of literature, visual arts, theater, music, and computer graphics. It not only tells stories, but also shapes our perception of the world, reflecting the zeitgeist and societal cultural values. As an art form, cinema has a unique power of emotional impact: visual images, music, acting and directing techniques can awaken the deepest feelings in individuals – from compassion and inspiration to fear and catharsis. In today's world cinema continues to be one of the key cultural forces. It not only shapes social patterns of behavior, but also helps society understand itself, its problems and aspirations. Through cinema, the cultural diversity of nations is manifested, ideas and values are exchanged, and new art forms are born. Understanding how films affect the viewer, why certain genres become symbols of the time, and how cinema shapes cultural space provides understanding the role of art in the development of modern society. The aim of the project: To investigate and analyze the influence of cinema as an art on culture, society and human emotions, revealing its role in shaping public opinion, social norms, and individual values. The objectives are: 1. To study and analyze the development of cinema as an art since its inception and identify the key stages that influenced cultural and social changes. 2. To explore how cinema influences the formation of individual and collective identity and cultural affiliation. 3. To study the mechanisms of cinema's influence on the emotional sphere of individuals. 4. To identify the ways and techniques to influence audience's emotions. The object of the study is the art of cinema. The subject of the study is the influence of cinema on culture, society, and human emotions. The motivation of the study is to draw attention to cinema not only as entertainment, but also as a significant artistic and cultural force that profoundly influences human emotions and forms collective cultural values in the modern world.