Ключевое слово: «art»

The study is devoted to the description of one of the universal linguistic and cultural concepts. The concept of «Art» in the English and Russian languages is a significant human activity that involves talent, generally expressive proficiency, beauty, emotional power and conceptual ideas. The study was conducted on the basis of lexicographic material and phraseology. Comparative analysis was used for identifying the main differences in the concept of «Art» and «Iskusstvo». The article represents that with the analysis of the synonyms, definitions, parallelisms, the attitude in English and Russian contrasts according to cultural values.

The rapid development of artificial intelligence (AI) in all areas of our lives is being followed by new ethical and legal challenges. AI is already being used to perform tasks ranging from image recognition and natural language processing to decision-making and driving. As AI's capabilities expand, important questions arise about its role in society and how to ensure that it is used ethically and responsibly. One of the most widely discussed topics in relation to the ethics of AI is its impact on crea-tivity. AI is already being used to create works of art, music and literature, and its capabilities in this area are constantly growing. However, the use of AI in creativity also raises a number of ethical questions. For example, who is the author of a work of art created by AI?

inematography is a synthesis of literature, visual arts, theater, music, and computer graphics. It not only tells stories, but also shapes our perception of the world, reflecting the zeitgeist and societal cultural values. As an art form, cinema has a unique power of emotional impact: visual images, music, acting and directing techniques can awaken the deepest feelings in individuals – from compassion and inspiration to fear and catharsis. In today's world cinema continues to be one of the key cultural forces. It not only shapes social patterns of behavior, but also helps society understand itself, its problems and aspirations. Through cinema, the cultural diversity of nations is manifested, ideas and values are exchanged, and new art forms are born. Understanding how films affect the viewer, why certain genres become symbols of the time, and how cinema shapes cultural space provides understanding the role of art in the development of modern society. The aim of the project: To investigate and analyze the influence of cinema as an art on culture, society and human emotions, revealing its role in shaping public opinion, social norms, and individual values. The objectives are: 1. To study and analyze the development of cinema as an art since its inception and identify the key stages that influenced cultural and social changes. 2. To explore how cinema influences the formation of individual and collective identity and cultural affiliation. 3. To study the mechanisms of cinema's influence on the emotional sphere of individuals. 4. To identify the ways and techniques to influence audience's emotions. The object of the study is the art of cinema. The subject of the study is the influence of cinema on culture, society, and human emotions. The motivation of the study is to draw attention to cinema not only as entertainment, but also as a significant artistic and cultural force that profoundly influences human emotions and forms collective cultural values in the modern world.