Ключевое слово: «mihoyo.»

This article is devoted to the study of the phenomenon of strategic information dissemination as a marketing move for ensuring effective video game advertising. In light of growing demand for creating unique, high-quality, and engaging video games, there arises a need to investigate mechanisms of successful integration of marketing strategies for their promotion in the market. Special attention is paid to studying articles on similar topics, analyzing content on official social accounts, and the role of influencers.