Ключевое слово: «native culture»
Abramova D. M., Andreev M. Y., Ivanov D. A., Naumova A. M., Pilipenko A. M. CREATING AN EDUCATIONAL MOBILE APPLICATION AS TOOL TO INCREASE INTEREST IN NATIVE CULTURE // Научно-методический электронный журнал «Концепт». – 2025. – . – URL: http://e-koncept.ru/2025/0.htm
D. M. Abramova
This article explores the pivotal role of mass communication and media in fostering interest in native culture within the Republic of Sakha (Yakutia). As globalization continues to influence cultural landscapes, the preservation and promotion of indigenous heritage have become increasingly important. The research examines various media platforms–including digital, print, and broadcast–and their effectiveness in engaging local communities and raising awareness about Yakutia's rich cultural traditions, languages, and arts.
