Ключевое слово: «globalization»

English has evolved into a global lingua franca, transcending national borders and cultural differences to become the predominant language of international communication. This article explores the historical and contemporary factors contributing to the widespread adoption of English, shedding light on its pivotal role in diplomacy, business, science, and technology. From its colonial roots to the digital age, English has seamlessly integrated into diverse societies, facilitating cross-cultural understanding and collaboration. The article also delves into the challenges and debates surrounding linguistic hegemony, acknowledging the need for linguistic diversity while recognizing English as a powerful tool for fostering global unity.

This article explores the pivotal role of mass communication and media in fostering interest in native culture within the Republic of Sakha (Yakutia). As globalization continues to influence cultural landscapes, the preservation and promotion of indigenous heritage have become increasingly important. The research examines various media platforms–including digital, print, and broadcast–and their effectiveness in engaging local communities and raising awareness about Yakutia's rich cultural traditions, languages, and arts.

The economy plays a crucial role in shaping global development, influencing political stability, social welfare, and technological progress. This research explores the fundamental functions of the Chinese economy in the modern world, including resource allocation, wealth distribution, and international trade. The study examines key economic theories and contemporary challenges such as globalization, inequality, and sustainable development.