Keyword: «services»

The article is devoted to consideration of the existing methodology for the analysis of quality in services. The author justified the need for service companies assess the level of quality of service and service pro-cess.

The paper notes the trend of changes in consumer behavior under the influence of marketing communications, especially electronic media. The authors emphasize the necessity of new formats of communication for modern people and the use of innovations in communication and interaction with consumers.

In this article research of need of extension of the list of services of public catering, as competitiveness factor on the example of Docker Pub restaurant Nakhodka is conducted. During research the way of expansion of services and its influence as competitiveness factor on further activity of the enterprise was considered. As way of expansion creation of new night club on the second floor of Docker Pab restaurant Na-khodka was chosen as me. For this purpose I considered the enterprise at which placement of night club is planned, analysed conditions for creation of a new institution, carried out the comparative analysis of the main competitor "Texas-saloon" by the main criteria and made the business plan of new night club. In its sections I considered necessary means for implementation of the project on the basis of which calculations of expenses are carried out, the segment of potential consumers is allocated and efficiency and risks for a new institution is calculated.

This article describes network marketing as a way of promoting products or services, its history, disclosed advantages and disadvantages of network marketing, the analysis of network marketing as the sales system as a whole.

One of the functions of the Russian customs authorities is to ensure national security. The main role in this area, of course, is assigned to customs control. However, for its effective application, it is necessary to improve not only this activity of customs authorities and its other areas: customs operations, customs clearance, etc. the Use of electronic forms in the provision of customs services is an innovation in customs today. However, the transfer of customs Declaration to an electronic basis has already shown how much efficiency increases when implementing this innovation in the customs sphere. Its further development will significantly increase the work of all customs structures. This is not an assumption, but a statement confirmed by practice, which is also proved by our research.