Keyword: «brand»

The article examines the history of the origin and beneficial effects of chocolate. The sociological survey provides an opportunity to find out the tastes, preferences, consumer demand, assortment, etc. For solid confectionery. The author conducts research and experimentally proves the positive effect on the human body of all the nutrients contained in chocolate.

The main goal of the article is to study the stages of promoting cosmetic brands in social media. The article describes the content of the definitions «brand», «branding», stages of promotion, and tools of SMM-brand promotion in social media. The following conclusions are drawn: a swot-analysis of the NYX brand was carried out, a portrait of the target audience was compiled, and on the basis of a comparative analysis of the NYX cosmetic brand with its main competitor in the MAC market, the main disadvantage in promotion was revealed – the absence of a brand ambassador. Also listed a number of stages of the design solution and gave the threats of this project and measures to prevent them.

The article considers the problem of forming a company's brand. It is noted that in order for a product, service or company to stand out from competitors, branding events are needed that are aimed at creating, preserving, developing and recognizing the brand. Branding helps companies strengthen their positions in the market, attract new customers, and increase sales. A strong brand can become an additional asset of the company, which grows in value and makes a profit.

The article explores the importance of brand formation and strengthening in modern business. Considering the role of a brand in the context of an enterprise, the author explores how effective brand formation and management become key factors in achieving success. She analyzes the role of branding as a key element of a successful enterprise strategy, highlighting its impact on competitiveness, attracting customers and maintaining a market position.