Keyword: «sale»

Assortment management is the main task of trade enterprises. Assortment is a basic tool in the marketing mix, it affects the sales and distribution costs. Management of assortment is an important issue for interna-tional companies, because they have a high cost of export-import operations, and this fact influences the financial result. The article considers the information technology assortment management aimed at increas-ing turnover and reducing distribution costs by forming a balanced assortment structure.

The article deals with the issue of managing the process of customer service in a trade organization, and ways to improve it.