Ключевое слово: «cultural competence.»
Description and current issues in pragmalinguistics // Научно-методический электронный журнал «Концепт». – 2025. – . – URL: http://e-koncept.ru/2025/0.htm
Pragmalinguistics is a specialized field within applied linguistics that examines how language is used to achieve communicative goals in various social settings. This article presents an expanded overview of the field, covering its theoretical foundations, core areas of research, and the challenges it currently faces. By drawing from theories such as speech act theory, politeness theory, and conversational implicature, pragmalinguistics sheds light on how speakers structure their utterances to achieve intentions, maintain relationships, and adapt to cultural expectations. The study also addresses issues in second language learning, digital communication, and artificial intelligence. The paper concludes with a discussion of the importance of integrating pragmalinguistic knowledge into education and technology for more effective and respectful communication in a globalized world.