Oksana Kozlova

The factors that determine the transformation of retail trade development, among which the most celebrated economic situation and changing behaviour of consumers. The most popular modern retail formats and gives their brief description, are shown examples of the development of unique formats.

The need to revise the tools and technologies in the development of social policy and the initiative of vari-ous parties of society allow us to consider modern forms of partnership as an effective tool in solving problems in the region. The authors presented their views on the understanding of social partnership, out-lined the key principles, considered technologies of interaction within the community business support, and technology to promote social projects.

The paper Presents research aimed at revealing the importance of marketing communication tools to in-crease customer loyalty. The article presents a definition of event marketing, shows the relationship of posi-tive interaction between the consumer and the event presented an algorithm to conduct events, based on the stages of the life cycle.