RU

Keyword: «network marketing»

The paper is dedicated to study Psychological Culture of “Faberlic” company’s Consultants; defines main ways of Consultant’s activity and the place of Psychological Culture in it; presents results of studying the Consultant’s Psychological culture.
This article describes network marketing as a way of promoting products or services, its history, disclosed advantages and disadvantages of network marketing, the analysis of network marketing as the sales system as a whole.
This article deals with aspects of language manipulation of consciousness in texts of network marketing at grammatical level. In this article, we tried to identify the main grammatical tools used in advertising texts, namely, the specifics of the grammatical structure of the sentence and the morphological features of the language tools used in advertising.