Ключевое слово: «yakutsk»

In the course of the study, a methodology for improving public transport services was presented. The main problems related to the quality of transport services were also identified. The results of the work can be used to develop and implement a strategy for the devel-opment of public transport in Yakutsk, as well as to optimize the transport systems of other cities, taking into account regional peculiarities and the specifics of passenger traffic.

This research paper investigates the role of urban toponymy, specifically street names, in preserving the historical memory of World War II heroes, using the example of Vera Zakharova, the first female pilot from the Sakha people, in Yakutsk. The study highlights the urgent need to preserve historical heritage as the generation of war participants passes away. The methodology included a comprehensive analysis of biographical sources, archival materials, and a survey among school students to assess their awareness of Vera Zakharova's legacy. The results revealed a significant gap in knowledge: only 7% of respondents were familiar with her biography, despite 78% acknowledging the importance of knowing the history behind street names. As a practical outcome, the project created an educational video and animated film to popularize her story among youth. The study concludes that such multimedia resources, combined with active educational efforts, are crucial for fostering patriotism, strengthening regional identity, and ensuring that the heroic contributions of individuals like Zakharova remain a living part of the community's historical consciousness.