Political campaigns, the broadcasting role of mass media and mythological concepts in their realization in Soviet period
Ludmila Vasilieva
Abstract. The purpose of political campaigns is to create and support certain structure of political mythology. The success of the campaigns depends on the choice of promotional channels. In Soviet Union printed materi-als were considered to be the most effective channels and they were the main distributors and makers of myths.
Keywords:
mass media, рropaganda, political campaigns, mythological concepts, pr, soviet ideology, irrational images