Psychological aspects of the formation of intra-advertising
ART 14862
UDK
159.9:659.1
Abstract. This article discusses the urgent problems of the formation of intra-advertising company, formulated the basic principles of its formation, contributing to success of the enterprise and strengthening its position in the market for goods and services.
Keywords:
internal advertising, corporate image, company personnel, internal and external motivation, promotion of goods, services market