Keyword: «branding»

The purpose of this article is identification of causal link between economic conditions and development activities of consulting companies, taking into account planning and organization of their activities on the principles of marketing. The author reflects the effectiveness of achieving clarity on the prospects of marketing consulting companies at the present stage of consulting and identifies the role of marketing along with other lines of business.

The paper is based on the master's work “Management branding territory as a factor of development the municipality (on the example of the municipality “Pristensky area of the Kursk Region”). The main provision of the paper is to expose the problems of social infrastructure development with the help of regional branding. One way to combat the high rate of socio-economic indicators of development territories is the presence of the brand territory, as an interesting brand site attracts diverse investors wishing to invest their funds in order to profit. In modern society, a strong, stable and attractive brand territory accompanied by the development of social infrastructure. The paper examines the value that has a territorial brand in social infrastructure, and the available link between the project site branding and marketing infrastructure.

The paper presents a review of the tourist industry functioning in Tula region in 2014, 2015 and the first half of 2016, on the basis of which some of projects for the further development of domestic tourism are offered.

The tasks and specificity of branding in the formation of the image and competitiveness of the subject of the market of tourist services are considered. The main directions of branding efforts are revealed. The importance of marketing and advertising activities is noted. We describe the strengths and weaknesses of positioning a travel agency on the market.

A number of axioms on the middle class as a factory of competitive elites forming brands are mentioned. It is concluded that a higher level of regional competitive advantages corresponds to a higher level of social self-organization diversity. The connection between modern competitive advantages of the region and the ability to continuous innovations is shown. The relationship between brands and mobility is revealed as a necessary condition for competitiveness. The dependence of the regional brand and competitiveness of network organizations on the quality of network communications has been established.