Keyword: «communications»

Corporate culture can reasonably be considered as one of organization’s marketing resources as it plays a huge role in the formation of its image and, therefore, the degree of consumer loyalty. The more effective and stronger the inner culture of organization is, the more favorable image is developed among the representatives of the marketing environment, and, therefore, the trust and interest of the potential consumer grows.

The article considers the problem of managing business processes, when local decisions and actions of individual employees and divisions in the absence of strong horizontal links do not ensure achievement of the organization's goals in general. The concept of sequential promotion management is proposed, which is based on a set of principles, models and management technologies that allow to effectively solve the indicated problem.

In the article, the author considers the concepts of "feedback" and "trust" in the context of the working environment. Attention is focused on the interaction of the head and subordinate in the situation of a pandemic. The influence of the manager's feedback on the employee's level of trust is analyzed. Recommendations for the process of providing feedback are given, which help to increase the trust of the subordinate to the manager in a situation of remote work with an increased level of anxiety.

The article examines generation Z in terms of their behavior, media consumption, and communication on social networks. The article provides a list of the most popular social networks by the use among Russian users, the most popular social networks among zummers are discussed in detail. Generation Z's behavior on different platforms is noticeably different. Each social network is analyzed according to such criteria as the goals and reasons for its use, the reasons for its popularity among zummers, and the culture of content consumption on it. At the end there are main differences about content consumption on different social networks.

The article deals with the issues of the activity of students in the study of the special discipline «Electromagnetic compatibility in the electric power industry» with the using the discipline of business games in a number of topics. The effectiveness of the proposed classes in the form of business games for mastering the material of the discipline, in the formation of communicative competencies, and the establishment of interaction between team members is evaluated.