Keyword: «organic»

Correlation marketing tools segmentation of the market of ecologically pure products with product dif-ferentiation its proposal on the regional market

ART 14716

Author:

Andrei Gyskov

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In the paper the problems of segmentation of the market of organic products in Rostov region, substantiated selection of the most significant segments of consumers. The author made a correlation product offering with these segments.

Keywords: population, segmentation, food, organic