Keyword: «social media»

The main goal of the article is to study the stages of promoting cosmetic brands in social media. The article describes the content of the definitions «brand», «branding», stages of promotion, and tools of SMM-brand promotion in social media. The following conclusions are drawn: a swot-analysis of the NYX brand was carried out, a portrait of the target audience was compiled, and on the basis of a comparative analysis of the NYX cosmetic brand with its main competitor in the MAC market, the main disadvantage in promotion was revealed – the absence of a brand ambassador. Also listed a number of stages of the design solution and gave the threats of this project and measures to prevent them.

This article is devoted to the current trend of promoting hotel services in social networks. The popularity of social networks, as well as their role in society, makes them a necessary attribute for any business that works directly with consumers. The hospitality industry is a prime example of such a business. Modern research shows a pronounced relationship between the presence of social networks in the hotel and the final decision of the consumer to choose a place of temporary residence. The author of the article analyzed the social networks in which foreign and Russian hotel companies promote their services.

The mass media is the main motivation for social development and a symbol of various social formations. New Media allows you to access on-demand content anytime, anywhere, on any digital device. New media does not necessarily relate to a particular way of communicating. In just one generation, the Internet has changed the way we create and perceive almost all media. New media has led to massive social changes in consumer behavior and lifestyle. Today, it is the fact of media consumption that creates an entirely new form: a layer of social data that tells the story of what we like, what we look at, who and what we pay attention to, and our location in doing so. In this article, the author analyzes how new media of mass communication lead to the most global and important transformations of social communications.

In this article the author discusses current problems of legal regulation and application of legal liability for social media disclosure of destructive information, analyzes gaps in the legislation revealed on the basis of practice of recent years. Solutions are proposed, which are reflected in the fact that the site of social networks, rather than users, is to be held liable.

The article is devoted to the analysis of problems associated with the identification and blocking of information containing signs of extremism. The author considers foreign computer programs that are used to process texts on the Internet, identifies their strengths and weaknesses.