Keyword: «speech ideal»

The article deals with the issue of the current level of speech culture in everyday communication, the loosening and destruction of the normative usus, the distorted understanding of social and speech behavior traditions and rules by young people. Special attention is paid to the speech behavior of high school students of Perm secondary schools in order to identify regional features of modern speech culture state. The specific objectives of the article are an attempt to describe one of the aspects of modern schoolchildren ideas about speech etiquette, as well as an attempt to determine the content of the speech standard currently being formed in the youth environment of the Perm Region.