Franchising as a basis for long-term business development
ART 13213
UDK
339.9
Abstract. The development of small business is the backbone of the economy of the state. Franchising is one of the ways of business organization, a novice entrepreneur to simplify the organization of the business and ensure the development of business in the long term. The author of a study on the state of the art market franchises, identified major trends, challenges and solutions.
Keywords:
market franchises, evaluation criteria, development issues, the strategy, the franchisee, the franchisor