Viktoriya Frolova

In developed countries, through IPO capital raising successfully operating for quite some time and for the Russian business is a relatively new procedure. The paper describes the basic factors deciding on the IPO, defining strategic objectives and procedures for market entry, which are governed, by different criteria, transforming in response to changes in environmental conditions decision.

The development of small business is the backbone of the economy of the state. Franchising is one of the ways of business organization, a novice entrepreneur to simplify the organization of the business and ensure the development of business in the long term. The author of a study on the state of the art market franchises, identified major trends, challenges and solutions.

The author presents the developed and tested scenarios of conducting seminars using interactive methods in the discipline "Financial management".