Peculiar issues associated with the foreign language teaching at non-linguistic higher-educational institutions: the problem of productivity

Abstract. Productive foreign language teaching at non-linguistic higher-educational institutions is an acute problem for a modern teacher. As a sort of solution, we offer a structural-functional model of motivation forming, which is based on complex realization of personal-activity, individual-differentiation, contextual approaches; methods of psychological influence developing strategy and productive pedagogical communication; individual pedagogical style correction; realization of active teaching methods. This article is the result of long-lasting theoretical and practical research.