Lifestyle brand as a risk factor for social transformation

ART 54983

UDK 001

Authors:

Yana Lukina,

Aleksandra Salatova,

Aidar Shaidyllin

Abstract. Article is devoted to the structure formation Lifestyle brand based on the success achieved ordinary people. Its formation is based on social change. They dictate the internal content and base construction Lifestyle brand.

Keywords: globalization, social change, lifestyle brand bending