Management of competitiveness of products and services in the construction industry
Milan Prodanovich
Abstract. The paper deals with specific character of managing marketability of goods and services in the building sector. It gives a detailed analysis of competitive advantages in the functioning of a construction company. The researcher outlines 3 stages of marketability in a construction company and the key factors of maintaining its competitive advantages.
Keywords:
competition, the law on protection of competition, an effective and available technique of economic control, competitive advantages, internal factor, competitive struggle, the growth of competitiveness, ensuring competitiveness, competitive advantages of a construction company