Milan Prodanovich

City: Belgrad

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Articles

Management of competitiveness of products and services in the construction industry

ART 15156

Author:

Milan Prodanovich

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The paper deals with specific character of managing marketability of goods and services in the building sector. It gives a detailed analysis of competitive advantages in the functioning of a construction company. The researcher outlines 3 stages of marketability in a construction company and the key factors of maintaining its competitive advantages.

Keywords: competition, the law on protection of competition, an effective and available technique of economic control, competitive advantages, internal factor, competitive struggle, the growth of competitiveness, ensuring competitiveness, competitive advantages of a construction company