Meri Vetrova-Deglan

City: Omsk

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Articles

The woman in the formula of successful trading

ART 13094

Author:

Meri Vetrova-Deglan

Full text Read online

The article presents the problem of ignoring women as the consumer in trading, marketing and advertising and overlooking of the female role in brand promotion.

Keywords: woman, female figure, advertising, department store, bourgeois