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Olga E. Pudovkina

City: Syzran, Russian Federation
Degree: Candidate of Economics
Work: Syzran branch of the Samara State University of Economics
Post: Associate Professor, Department of Economics and Management
0 Publications in RSCI
0 H-index
12 PAPAI index
1 Publications in the journal

Articles

Marketing information potential estimation of the industrial enterprise
ART 14539
Authors: Urii Tihonov, Olga E. Pudovkina
Full text Read online
The authors view the aspects of information management systems evolution at industrial sector enterprises. The authors suggest the tools of marketing information potential estimation, which allows solving problems of optimization the marketing information streams more reasonably.
Keywords: management of marketing processes, marketing information streams of industrial enterprise, marketing information system, information potential of enterprise