Evgeniya V. Zhelnina

The paper is devoted to science and education as a key factors of influence on intensification of innovative activity of modern industrial enterprises, along with such as social reproduction, management and culture. The work is performed as the part of research project number 383: “Workers of industrial and scientific-technical sphere in terms of company towns (on the example of sociological analysis of Togliatti)”.

The paper is devoted to phenomenon of culture as one of the significant factors influencing the intensification of innovative activity of modern industrial enterprises.

The Article is devoted to consideration of the possibilities and methodological principles of social and man-agerial process modeling intensification of innovative activity of the modern Russian industrial enterprises. Work performed in the framework of R & d temprana Project No. 383: "the Workers of industrial and scien-tific-technical sphere in the conditions of single-industry towns (for example, sociological analysis Togliat-ti)".

The paper examines the problem of definition of social reproduction (and its components) as a key factor of innovation activity of industrial enterprises. The author analyzes the characteristics of the phenomenon of social reproduction from the theoretical point of view. On the basis of the study the author proposes to allocate a special layer of needs – innovative needs; gives the definition, main characteristics and types.

The paper deals with the contents and concept “innovation”. The phenomenon is revealed within the processes of innovative activity of the modern industrial enterprises and identification of factors of their intensification.