Anastasiya Bjickih

City: Novosibirsk

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Articles

Ratio of verbal and visual aids in the creation and functioning of the brand

ART 54390

Author:

Anastasiya Bjickih

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This article discusses the relationship of verbal and visual aids in the establishment and operation of event-brand "Orange Circle". Defined the role of these funds in a communicative situation "brand-consumer services".

Keywords: brand, verbal and visual aids, communicative situation