Larisa Kozlova

The construction of the rating matrix is one of the main methods of evaluation of enterprise investment attractiveness. The authors give the classification of the development strategies of enterprises by type of investment attractiveness. The proposed strategy is correlated with the rating matrix. Determination of investment attractiveness type helps to choose the appropriate strategy of development of the organization.

The paper deals with formation of positive image of budgetary health organization on the example of health care institutions of the Kirov region. The authors provide data of the dynamics of population and morbidity and analyze their connection.

The paper examines the procedure of SPACE matrix analysis application for evaluating the attractiveness of investing potential of an enterprise.