Aleksandra Ponomareva

City: Rostov-na-Dony

63 Publications in RSCI

10 H-index

4 PAPAI index

1 Publications in the journal

Articles

ART 75306

Authors:

Aleksandra Ponomareva,

Tatyana Miheeva

Full text Read online

The article represent branding of children's products as an instrument of holistic marketing.

Keywords: children`s branding, branding for children's goods, children`s goods & services, goods for kids, holistic marketing