Keyword: ««ego virtual» image»

The paper suggests the description of the general characteristics and specific peculiarities of the “virtual Ego” image of the Internet users – on the example of adolescents. The phenomenon, its content and its place in the “self-conception” structure are regarded. The authors consider the problems, solved in the empirical investigation, and offer the methods, serving the basis for the study of the “virtual Ego” image of the Internet users. The results of the research interpret the content of the “virtual Ego” image. For the pur-pose of detection of the specific features of the “virtual Ego” image of the Internet users its comparison with “Ego real” and “Ego ideal” is given. The practical use of the research consists of the examination of the level of differentiation between the images of “virtual Ego” and “Ego real”, “Ego ideal” possessed by the Internet users.