Keyword: «ассоциативный эксперимент»

Тhe work presents results of a psycholinguistic experiment. Through the practical analysis of unconscious changes obtained by visual perception of advertising, violations of advertising legislation are revealed.

In this article, based on an associative experiment and the Russian Associative Dictionary, we explore the concept of “fatherhood” in the linguistic consciousness of native speakers of Russian and Chinese. At the same time, one can understand the image of the father in the minds of native speakers of Russian and Chinese and consider the differences between them in culture.