Keyword: «искусственный интеллект (ии)»

This article explores the prospects of integration various artificial intelligence features in the process of learning foreign languages in schools. It is difficult to imagine many areas of life without modern technologies therefore their incorporation into the educational process is inevitable. The history of this issue and the first experience of using programs based on artificial intelligence are discussed, along with teachers' attitudes towards this innovation.

The article analyzes the advantages and disadvantages of using neural networks as part of a marketing course. Several examples of the use of artificial intelligence by students to solve marketing problems are given. The main conclusion is that the integration of neural networks into the educational process can significantly enrich student learning, improve understanding of complex topics and increase educational effectiveness, provided that the assessment system is modified.