Keyword: «animated films»

The paper outlines the content and structure of the fundamental concepts in this case, namely, «motive» and «motivation», which make up such an important characteristic for learning in general and learning a foreign language in particular as cognitive motivation. The paper also describes the conditions for the emergence of this motivation in children, including in the course of educational activities, analyzes the ways of developing cognitive motivation in this process. Special attention is paid to such a method as the use of animated films – video materials that provide ample opportunities for learning a foreign language at school.