Keyword: «banking competition»

The relevance of the studied problem of digitalization and the use of fintech technologies in the innovative activities of commercial banks is due to the emergence of new financial technologies and the creation of prerequisites for their active implementation in the modern Russian market. The innovativeness of process management in a commercial bank is due to the challenges of digital modernity, as well as the need for many Russian commercial banks to maintain their competitive position in the face of increased competition in the banking market. The purpose of the article is to justify the need to use fintech technology in the digital transformation of the banking sector.