Keyword: «banking innovation»

Innovations that are being introduced in the banking sector are one of the most relevant topics related to the transformation of the banking business. Banks spend a lot of resources to increase sales of services. The understanding of innovation and its perception by the banks themselves and their customers are radically different. As usual, the financial service provider (bank) and the consumer of these services (client) each have their own point of view on the very concept of "innovation" or "innovative technologies". And sometimes these points of view are diametrically opposed. We can say that the introduction of innovations in banks takes place in two directions: in the direction of technological innovations and in the direction of improving customer service processes. For many years, innovations have been a tool for optimizing the costs of credit and financial institutions and have occurred in such areas as IT, marketing, CRM, packaging and design of banking products.