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Keyword: «challenge based pedagogy»

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The article is devoted to the actual problem of the project technologies implementation in the field of media education. In the conditions of the information society, the importance of information increases at an uncontrolled rate, which poses new challenges for the educational environment, especially in educational institutions. Teaching media information literacy, on the one hand, and professional media information education, on the other, are key areas in the process of educating schoolchildren and students who are ready to live in conditions of dynamically changing processes. The purpose of the article is to analyze the successful experience of implementing project work in the field of media education in the Federal Republic of Germany under the conditions of a full-day training system to analyze the possibilities of its implementation after adaptation on the basis of national pedagogy. The leading method of empirical research was observation and included observation in the framework of internships in the Federal Republic of Germany with the aim of analyzing the system of project-based training in full-time schools of various Federated Lands. The key attention is paid to the study of Hamburg’s full-time schools as a land where this form is the only one. In addition, the article pays considerable attention to the organization of project activities, in particular the media education activities of schoolchildren. The key result of the article is the described mechanics of project work organization in full-time schools in Germany, features of the media education projects implementation, directions for dissemination on domestic ground. In particular, these methods can also be applied in the higher education sector as a part of student project activities development in the framework of specialized media education, as well as integrated into other areas of media education. The review of scientific literature in the areas of research, the proposal of the author’s definition of the term “full-time school” have theoretical significance; practical significance is made up of empirical material, analyzed in the study, that gives an idea of the practice of implementing media education projects in various full-time schools of Germany.