Keyword: «co-creation of value»

CO-CREATION OF CONSUMER VALUE AS A FACTOR OF GROWTH OF ONLINE LOYALTY OF CONSUMERS

Authors:

Alla Germanchyk,

Mariya Voituk-Chenakal

The article reveals the importance of the process of co-creation of customer value for increasing customer satisfaction and loyalty; the practice of using separate elements of co-creation of value in the activities of online stores has been investigated.

Keywords: customer value, e-loyalty, co-creation of value