Keyword: «collective ideas»

The article considers two parts of collective representations, one of which corresponds to traditionalism, the other to modernism. It is indicated that the ratio of these parts may be equivalent, in the period of global changes – asymmetric. The constantly updated situation of being generates a new variant of stereotypes – neotypes, which are closer to the construction of new formats of cultural samples. All this is reflected and reproduced in the educational environment, where the autostereotypes of the teachers themselves change, new interpretations of the «good» and «bad» student arise, the authority of the teaching profession decreases, etc.