Keyword: «collective memory online interaction»

This article examines the socio-psychological factors influencing the attitude of participants in digital communities to global risks. The relevance of the study is due to the growing importance of digital communications in shaping public perceptions of large-scale threats such as environmental change, pandemics, and technological disasters. The purpose of the work is to present the first results of the approbation of socio–psychological mechanisms of risk perception in the online environment. Methodologically, the research is based on a systematic analysis of the main theoretical concepts of social psychology, including the theory of social identity, cognitive and emotional approaches, as well as the theory of trust and media communications. The article integrates these models in order to identify the key factors shaping attitudes towards global risks within digital communities. The theoretical conclusions obtained provide the basis for subsequent empirical research and the development of effective communication strategies in the context of the digital transformation of modern society. The scientific novelty of the article lies in the integration of theoretical models of emotional perception, social identity, and trust in information sources to explain the behavioral and cognitive aspects of attitudes to global risks among users of digital platforms. The study revealed key trends in emotional and group reactions to risks, as well as the peculiarities of the influence of the information environment on the formation of assessments.