Keyword: «coloratives»

In this article, we consider the lexical-semantic groups of primary colors (red, blue, green). By the method of continuous sampling, material was selected from the catalogs of online stores in the city of Yakutsk. In modern linguistics, a new paradigm is being developed – color linguistics, the object of research of which is colorative vocabulary. Coloratives are words that have the meaning of color. The study of this vocabulary is interesting in that coloratives affect the linguistic perception of a person, including influencing the choice of goods in online stores. The purpose of our research is to describe the lexical-semantic groups of coloratives based on the material of catologists of online stores in the city of Yakutsk.