Keyword: «communication process»

The article deals with some aspects of cognitive linguistics that affect the controversial problems of language semantics. Polysemantics of any text allows you to pay more attention to the context of the language functioning, its communicative capabilities. The native speaker’s personal knowledge is manifested in interpretive approaches to the information contained in a particular communicative act. The static nature of a dictionary word sign is contrasted with the meaning of the same sign acquired in the utterance in the process of text generation.