Keyword: «communicative strategies and tactics»

The paper deals with manifestation of persuasion and different approaches in linguistic research describing the models, which enable to disclose linguistic means of direct and indirect persuasion relevant to the evaluation of a language material.

The research is set out to investigate the set of tactics leveraged by stand-up comedians to frame the concept ‘migrant’. The author pinpoints and categorises a series of unique key associations and frames, expressing the concept in stand-up discourse of selected comedians. The leveraged tactics are determined accordingly. The pinpointed associations and frames significantly widen the nominative field of the concept ‘migrant’ constructed by modern media.