Keyword: «contamination»

New realia, phenomena, ideas and technologies that require nomination appear in a constantly changing world almost every day. The covid-19 pandemic has caused a flurry of neologisms in most languages, which has led to the emergence of a rich layer of new coronavirus vocabulary. The article provides its comparative analysis in German, English and Russian, carried out from the point of view of the ways of nominating new coronavirus concepts in these languages.

The part of the language game in the reflection of actual media text content is analysed in the article. Special attention is paid to the game form the pun as well as its combinations with the other forms. The material for our observations is the texts of different genres from the Russian printed mass media of the last few years.