Keyword: «creative examinations»

Modern journalism education is developing under the conditions of media space transformation, which requires the search for new approaches to the training of specialists capable of working successfully in the digital environment and taking into account the demands of the media market. The relevance of the study is determined by the need to integrate practice-oriented training methods, project-based activities, and digital technologies into the educational process at both pre-university and university stages. The aim of the article is to analyze existing approaches to the organization of journalism education in Russia and abroad, to identify key trends, and to determine appropriate forms of training that ensure the development of professional competency of future journalists. The methodological basis includes the comparative-analytical and systemic approaches, as well as the generalization of domestic and foreign educational practices. The transformation of the media sphere requires journalists not only to master new formats but also to develop a special type of thinking focused on audience needs in the context of digitalization. It is noted that the key trends of modern journalism education include an emphasis on practice-oriented training and the development of digital skills. In this regard, higher education should pay attention not only to classical disciplines but also to the training of specialists capable of working in the media environment of the 2020s. The analysis has shown that contemporary models of training are focused on combining an academic foundation with practical work in editorial offices, as well as student participation in media projects, internships, and competitions. Russian research emphasizes the importance of early professional orientation through school media, competitions, and creative workshops, which reduces the adaptation difficulties of first-year students. Foreign experience highlights the development of digital competences, the acquisition of multimedia formats, work with big data, and the improvement of teamwork skills. The theoretical significance of the study lies in the systematization of modern approaches to the training of journalists at the pre-university and university stages. The practical significance is seen in the possibility of using the results in the development of educational programs, curricula, and methodological materials, as well as in the improvement of professional orientation work and the organization of project-based activities.