Keyword: «cyrillic»

In this paper we analyze examples of the names of the shops, hotels and companies of the city of Irkutsk, in which the Latin graphemes used or represented whole words in the English language. Also described are cases when, on the contrary, English words written in Cyrillic are used in the text without adequate translation. The classification of examples on a formal basis is carried out, texts are estimated from the point of view of normativity, appropriateness, language taste.