Keyword: «dominant evaluative module»

ART 14139

Author:

Vera Golodnaya

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The author deals with some speech examples of swear words used as intensifiers. As the result of the analysis the author determines the number of semantic and social factors, influencing the transformation of negative evaluating sign of a swear word into the positive one.

Keywords: swear word, intensifier, transformation, dominant evaluative module, recessive evaluative module, emotive component, semantic factor, social factor