Keyword: «ecological marketing»

This article is devoted to solving environmental problems in the Russian Federation with the use of eco-marketing tools. The analysis of social and economic efficiency of ecological marketing is carried out. Authors have disclosed the concepts of "ecological footprint", "water footprint" and their role in the process of forming company’s marketing policy. Approaches and priorities of the eco-marketing concept, which will help the representatives of socially responsible business to compete in the market of ecological works and services successfully in the conditions of financial and economic crisis, are defined.